The High Cost of Spam.

So these are the dummies taken in by the "huge penis" ads.

An order log left exposed at one of Amazing Internet Products' websites revealed that, over a four-week period, some 6,000 people responded to e-mail ads and placed orders for the company's Pinacle herbal supplement. Most customers ordered two bottles of the pills at a price of $50 per bottle.

. . .

Among the people who responded in July to Amazing's spam, which bore the subject line, "Make your penis HUGE," was the manager of a $6 billion mutual fund, who ordered two bottles of Pinacle to be shipped to his Park Avenue office in New York City. A restaurateur in Boulder, Colorado, requested four bottles. The president of a California firm that sells airplane parts and is active in the local Rotary Club gave out his American Express card number to pay for six bottles, or $300 worth, of Pinacle. The coach of an elementary school lacrosse club in Pennsylvania ordered four bottles of the pills.