The last cycling jacket I bought was an Adidas from PricePoint for 26 American plus shipping. I've had it for three years and it works great and is waterproof. Like many cyclists, I sometimes think it would be nice to be bedecked in Rapha's high end gear. This is no longer the case. Here's a discussion of buyer's remorse, with pictures, and it cured me of the Rapha desire.
It's worth while noting that modern industrial capitalism thrives on the mind's infinite wants, about which the Stoics warned, while early observers of the Industrial Revolution made clear that should the former gain ascendancy over the latter, the jig was most assuredly up.
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